VISUAL DESIGN. BUILT TO CONVERT.
VISUAL DESIGN. BUILT TO CONVERT.
Midvaal Municipality is a local government authority committed to strengthening communication between the municipality and its residents. As part of their digital transformation efforts, they sought to create a friendly, approachable digital presence that could represent the municipality across community engagement platforms.
Concept sketching and character design exploration · Head and body design selection based on client feedback · 3D sculpting of the character · Texturing and look development · Rigging for animation · 3D motion testing (clapping and walking) · Final animation polish · Promotional PNG pose set creation · Promotional video compositing and colour grading · Client briefing, feedback tracking and project planning
The project involved designing and developing Milly, a 3D mascot character to serve as Midvaal's digital ambassador. Milly was created to boost public knowledge of municipal services, encourage active resident participation on digital platforms, and make the municipality feel more open and approachable. The work spanned the full creative pipeline, from initial concept sketches and character design through to a fully rigged, animated 3D character ready for promotional use.
Autodesk Maya – Rigging, 3D animation, Look Dev and Rendering
Pixologic Zbrush – Sculpting
Substance Painter – Textures
Adobe Premiere Pro – Final Video Comp
Adobe Photoshop – Sketches, Mockups and Colour Grading
Notion – Client brief, feedback tracking, and project planning
Google Gemini – Copywriting
Concept final choice: no.1 Head with no.5 Body. Request for a chest light.
3D Motion Test – Clapping and Walking (Mixamo
