Welcome to kylie alexx studio!

Kylie Alexx Studio is an independently owned business that creates unique branding, visual communication, and 3D designs. Kylie, the creative designer, works closely with her clients to develop exclusive design solutions.

Are you looking for creative designs to meet your business or personal needs? You’re in luck! As an artist, I provide a variety of services to meet your needs. Whether you need a logo for your business, graphics for your social media accounts, or custom illustrations for a personal project, I’m here to assist. Schedule a call to discuss everything related to design and business.

Why do I NEED BRANDING?

It's the game of recognition... In the saturated markets, will customers recognise you? will they choose you?

The main objective of branding is to take every opportunity to demonstrate to customers why they should choose your brand over another. Businesses use branding to outperform their competitors, excel in their industry, and equip their employees with the best tools to reach their customers.​

Effective branding can help a business establish a strong and recognisable identity in the marketplace, build trust and loyalty with customers, and create a powerful emotional connection with its audience. It involves developing a clear understanding of what your brand represents and what sets it apart from the competition, as well as crafting a consistent message and visual identity that resonates with your target audience. By investing in branding, businesses can position themselves as leaders in their industry, attract new customers, and build a loyal following that will continue to support them for years to come. Whether you are a small startup or a large multinational corporation, branding is a vital aspect of any successful business strategy.

My prepackaged design plans offer a complete visual identity package for brands. They include a logo suite, colour scheme, typography, and many other visual elements that create a professional and cohesive look. Let’s work together to bring your brand to life with a prepackaged design plan. Contact me to learn more.

My addon options can be added to the above packages or are a standalone if your company already has a *professionally designed logo and brand guidelines I can follow. Each project is unique and a quote will be provided.

THE START-UP BRANDING PACKAGE:

The most basic plan​ – Expect to invest R30K – each project is unique and this amount is merely a guideline.

A complete package to help small businesses establish their brand. Are you a small business struggling to create a cohesive identity? Look no further than this comprehensive package, tailored to meet all of your branding needs. With my help, you can make a strong impression to your customers and have a leading edge amongst your competitors.​

✔️ Design Questionnaire & Brand Brief

✔️ Discovery call

✔️ Brand analysis

✔️ Industry Research & Visual Strategy

✔️ Full logo suite (Primary logo, submark, alternate, icon)

✔️ Moodboard & Creative Direction

✔️ Profile pic and Facebook banner options (+ Canva and Adobe template)

✔️ 2 x Rounds of refinements

✔️ Final file release in every file format and colour way (Pantone on request)

✔️ Brand Guidelines Document

✔️ Colour Palette

✔️ Typography System

✔️ Stock image sourcing

✔️ 4 Soical Media Marketing templates

✔️ File Usage Guide

✔️ Mock-ups of branding in action

Estimated Timeline: 1-2 Weeks. This is a rough guideline:

Preparation: a questionnaire will be sent to you and must be completed before our start date.

Day 1: On a Zoom discovery call we will go through the questionnaire together, and you will receive a mood board to approve the creative direction by the end of the day.

Day 2-4: I will spend the day developing your brand by compiling industry research and identifying what will resonate, attract, and spark connections with your audience. I work on various concepts that will be sent to you.

Day 5-8: A time to provide feedback on the concepts. Once given, I will make sure to refine your chosen concepts and branding.

Day 9-12: Develop your Brand Guidelines and send all your files.

Note: this is in working days.

❌ Physical printing.

❌ Desktop/Web licenses for premium fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.

❌ Source/raw files.

THE VISUAL WEB BRANDING PACKAGE:​

The most advanced plan – Expect to invest R75K– each project is unique and this amount is merely a guideline.

My Visual Branding Package contains everything you need to make an impact on the web. From a stunning logo to a practical website, icons, patterns and products to all the essentials to jumpstart your social media presence, I’ve got you covered.

✔️ Everything in the start-up branding package

✔️ Brand pattern

✔️ WordPress based website

✔️ Up to 8 custom designed pages (home + e.g. about, services, contact, blog, gallery, faqs, testimonials)

✔️ Up to 10 custom services or products

✔️ Basic SEO set up & Google Analytics

✔️ Simple Content management system (CMS)

✔️ Responsive Design

✔️ 2 x Rounds of website refinements

✔️ Social Media Integration and assets like;

1) Instagram post templates

2) Instagram story templates

3) Instagram highlight icons

4) Facebook banner

✔️ Newsletter Integration

✔️ Site Map

✔️ Image Sourcing & Compression

✔️ 2 Week Post-Launch Support

✔️ Help Guide PDF & Recorded Training

Estimated Timeline: 2-3 Months. This is a rough guideline:

Preparation: an extensive questionnaire will be sent to you and will need to be completed prior to our start date.

Day 1: On a Zoom discovery call we will go through the questionnaire together, and you will receive a mood board to approve the creative direction by the end of the day.

Week 1: I will develope your brand by compiling industry research and identify what will resonates, attracts, and spark connections with your audience. I will design various concepts that will be sent to you for perusal and approval.

Week 2: Feedback and refining session.

Week 3: I finalise your Brand Guidelines and upload the files to the Notion account for your access.

Week 4-7: Develop your Website.

Week 8-9: Send all your files and recorded training. Post support shall continue until the end of the 9th week.

Note: this is in working days.

❌ Physical printing.

❌ Desktop/Web licenses for premium fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.

❌ Source/raw files.

❌ Website hosting (includes email hosting) - recommended www.hostinger.co.uk (I will assist with this).

❌ Custom domain.

❌ Any copywriting / branding / photography needed for the site.

❌ Stock image licenses (if using paid stock).

❌ Plugin licensing (if requiring specific plugins)

Enquiry:

When a potential client reaches out, they typically provide some basic details about their business, the type of service they require and their creative vision. In response, I send my packages and pricing information sheet so that they can familiarise themselves with all the details.

STEP ONE

Onboarding:

To begin your project, let's schedule an onboarding meeting to discuss your business and project details. I then provide a project proposal, contract, T&Cs, dates and an invoice for a 25% deposit. Once confirmed and paid, your project will be booked, and started.

STEP TWO

Clarifying Strategy:

To create a successful visual direction for your business, I will identify key elements such as your values, target audience, vision, brand voice, and mission. A brand strategy questionnaire will be used to ensure alignment with your business values and appeal to the appropriate audience.

STEP THREE

VISUAL DIRECTION:

Once I’ve established the foundations, my crafting begins. I will present diverse design styles for your review, each with an explanation of the style choices. You can then choose the direction that appeals to you the most and request one round of revisions if necessary. An additional 25% is payable at this time.

STEP FOUR

Final designs:

I will create and present different design options with detailed explanations for each element. After reflecting on the concepts, you may provide feedback and revisions will be made as necessary. Additional add-ons will be designed after the standard package is completed. The final 50% will be invoiced.

STEP Five

LAUNCH:

Once all design elements are approved and payment has been processed. I will package and transfer all files to you, providing a wide range of formats. From here, you are ready to reveal your new assets to the world!

STEP Six

FAQ​

Here are some answers to common questions. If you can't find the information you are looking for, please don't hesitate to contact me. I'll respond as soon as possible.

Can you accommodate my budget?

Absolutely. We can work together to find a solution that meets your design budget requirements. Should the work you require exceed your budget, we can identify the most significant aspects of the project, and I can offer a quote for a reduced amount of work that fits your financial plan. Let's meet to find a solution that is tailored to your needs.

How long does it take to design my website?

The timeline for designing your website depends on the complexity of the project and your specific needs. I will work collaboratively with you to create a customised timeline that meets your goals and deadlines. 3 to 5 weeks can be expected.

I’m only looking to add some elements, so I don’t want a whole redesign. Is that something you can do?

Absolutely! I can help you add the elements you need to your existing design without having to start from scratch. During the onboarding, I will request materials like but not limited to; your brand guidelines, logos and your stock images if required.

I have a current website but now I want to make it e-Commerce. Is that achievable?

Converting your current website to an e-commerce platform is definitely achievable. It may require some integrations, but I can make it happen. Let's work together to make your e-commerce dreams a reality!

How do you ensure that the brand identity is consistent across all mediums?

I create a brand style guide for you that outlines the typography, colour palette, and visual elements to ensure consistency.

Do you specialise in a particular industry?

I have experience working with clients in a variety of industries, but I don't specialise in any particular industry.

What is the process for creating a brand name?

I conduct extensive research to identify keywords and brainstorm creative names that align with the brand's message and target audience.

What is the difference between a tagline and a slogan?

A tagline is a short phrase that represents the entire brand, while a slogan is a short phrase that represents a specific product or campaign.

Can you design packaging for our product?

Yes, I offer packaging design services that will align with the brand's message and target audience.

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Meet the Artist

If you’re looking for a designer who can bring creativity, innovation, and a fresh perspective to your business then let’s work together to create designs that will captivate your audience and help your business thrive.

Explore my design portfolio
get a sense of my style and approach

As a designer, I have worked with clients in a range of business categories like Corporate Education and Travel. I know that there are still many industries out there that I have yet to work with. That's why I am always on the lookout for new opportunities to expand my skill set and take on fresh challenges.

Kylie Alexander

Familiarise Yourself with
Key Design Terms

I will use certain essential design terms to ensure effective communication during our project collaboration. It is important that you have a good understanding of these terms to enable you to make informed requests. Take some time to read through them and familiarise yourself with their meanings.

The Art of Typography:

Tips for choosing the perfect font for your brand

From playful to sophisticated, typography can set the tone for your entire brand. In this blog post, I will share some tips for choosing the perfect font to capture your brand’s personality and make a lasting impression on your audience.

Essential Visual elements:

Tips on the important visual components your brand needs

A DIY design or a single logo might not be sufficient to set your business apart. In this blog post, I will explain the basic elements you need to create a Visual Brand Identity, starting with a fundamental set of logo variations, colour palettes, typography, and imagery. By integrating these crucial elements, a brand can produce a unified and efficient visual identity that is both unforgettable and distinct.

Ideas & Inspiration :

Tips on how to find design ideas for your brand

Design inspiration can come from anywhere, but sometimes it can be hard to know where to start. In this blog post, I will explore different sources of design inspiration, share tips for finding and using inspiration in your branding projects, and discuss how inspiration can help you create a unique and memorable brand identity.

Bookings are open

Book a discovery call
let's get started

Our discussion will cover your design requirements, your business or personal profile, and how I can best support you.

 

When it comes to exploring your design needs, it's important to understand your vision and goals. What is the purpose of the design? Who is the intended audience? What message are you trying to convey? These are all important questions to consider.

 

In addition, it's also important to craft your business or personal profile. This can include things like your mission statement, values, and unique selling proposition. Understanding who you are and what you stand for can help guide the design process and ensure that the final product accurately reflects your brand.

 

As your designer, my goal is to support you every step of the way. From brainstorming ideas to creating mockups to finalising the design, I am here to ensure that the end result exceeds your expectations. Together, we can create a design that not only looks great, but also effectively communicates your message to your target audience.